How a proposal is made.
Nine phases and nine quality gates, from the tender you send to the proposal you submit. Drafted with AI, reviewed by a senior consultant.
The method
Every proposal moves through the same nine phases, in three stages.
Analyse
Read the tender and set the strategy.
Phases 01 to 03
Phase 01: Discovery & Requirements Analysis
We extract every requirement, evaluation criterion, mandatory item and submission rule from your RFP.
Phase 02: Competitive Intelligence Gathering
We research the buyer and the likely competitive field to find where you can stand out.
Phase 03: Strategy Formulation
We define your win themes, positioning and the story the proposal needs to tell evaluators.
Build
Structure and write the response.
Phases 04 to 06
Phase 04: Solution Architecture
We structure your approach, methodology and delivery plan against the scope of work.
Phase 05: Value Quantification
We translate your solution into measurable benefits and value for the buyer.
Phase 06: Content Development
AI-assisted drafting of every section, built from your company materials and the plan above.
Assure
Check, review and deliver.
Phases 07 to 09
Phase 07: Quality Assurance
Every section is scored against our 100-point rubric and the proposal is run through all 9 quality gates.
Phase 08: Executive Review
A senior consultant reviews the full proposal for strategic alignment, accuracy and polish.
Phase 09: Final Delivery
You receive an editable Word (DOCX) proposal (PowerPoint on request) with a compliance matrix showing where every requirement is answered.
The quality gates
Every proposal must pass all nine gates before delivery. A proposal that fails a gate is reworked before it reaches you.
Answers the tender
Every requirement mapped
Each RFP requirement is traced to the section that answers it, in the compliance matrix.
Mandatory items covered
Every mandatory requirement and submission rule is answered. None are left for you to find.
Scoring criteria addressed
Each evaluation criterion is answered directly, and reinforced elsewhere in the proposal.
Every planned section written
The proposal matches the agreed table of contents, section for section.
Reads as one proposal
Win themes carried through
Your key messages run through the whole document, not just the executive summary.
Length limits respected
Page and word limits set by the RFP are met, section by section.
Reads like your team wrote it
No machine-written phrasing, filler or telltale AI language.
Ready to submit
No unfinished text
No placeholders, brackets or notes-to-self left anywhere in the document.
Figures and tables specified
Every chart, table and image the proposal needs is in place or clearly specified.
What you receive
An editable Word (DOCX) proposal
Structured to the RFP, section for section, ready for your team to review and submit.
A compliance matrix
Shows where every requirement in the RFP is answered.
A PowerPoint version
On request, for tenders that ask for a presentation.
| Starter | 1 revision per proposal |
|---|---|
| Professional | 2 revisions per proposal |
| Business | Unlimited revisions |
| Enterprise | Set in your agreement |
Timeline
Within 72 hours.
Standard delivery is within 72 hours of receiving all required materials, on every plan. The clock starts when we have the RFP and the company materials the response depends on.
Need it sooner? A 24-hour rush delivery is available on request, and the Business plan includes one free rush delivery each month.
Send us your next tender.
Accounts are launching soon. Request early access or book a call to talk through your next RFP.